It is understandable way designers don’t enjoy tracking their time. Time works against them and several ways. Designers often take pride in the speed they can get things done. They are constantly championed to do design work. It is vital in the ever-advancing WordPress community that web designers maintain a similar evolution of professional skill […]
The real work of a designer is to add clarity and comprehension. My job is to help my customer’s customer understand the message, the offering and promised engagement. All of this together becomes, the Brand Strategy. Creating a logo or trade show booth comes down to the same simple goal. I want to push my […]
When thinking about branding, most immediately think of logos. However, logos are merely symbols of the brand, not the brand itself. So what exactly does a brand encompass? A brand is in part personality, culture, and community. Whether a company is service-based or product based their brand is also defined by what they don’t sell […]
