The client’s original concept, Daph’s Daily Perk, lacked the potential for growth, franchising, and the long-term objective of a corporate sale.
Come up with an innovative brand name and mark that would be easy to recognize, brand, and speak to boutique coffee drinkers.
Design and develop a modern logo that includes a deliberate icon for better social media presence and upscale collateral.
Create an easy to remember moniker that would stand out from competitors.
Create a unique look and feel that appeals to both her southwestern clientele and professional and active adults.
Create assets for social media and swag to popularize the brand.